Derek Mansfield in Marketing
Today we are publishing our last post on a series of conversations about starting a video library business. And we continue talking about marketing a footage library and generating sales, which advertising sources you should be using and at what perspective.
Derek Mansfield in Marketing
We continue to unveil the secrets of running a footage business online. And today we're talking about marketing a footage library.
Derek Mansfield in Marketing
Of the four usual routes to acquire a sales platform market – new in-house build, outright purchase of an existing system, perpetual licence of an existing systemor a Software as a Service (SAAS) platform – a perpetual licence is the clear financial winner over a 3 to 5 year term.
Derek Mansfield in Marketing
When you’re working out start-up costs for your e-commerce video footage library there are four key issues to work on: Cost of content acquisition, Archive management, Cost of software platform, Marketing.
