Office in Ukraine

Big Easy Software LLC,
03150 Kyiv, Ukraine
Call +38 044 221 95 95

Office in UK

Big Easy Software Ltd,
TW18 4XE, England
Call +44 208 123 1778

Office in USA

Call +1 347 467 1255

 

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Videos interlinking: pages interlinking

Online visibility is something that every website owner wants to achieve, especially when your video management system is the main channel for sales. The website’s position on a search engine results page depends on how well the site is indexed by search engine crawlers. It sounds simple but proper site indexing can become a real challenge. Particularly, if your online video platform is selling various items which are spread all over the site, sorted into numerous categories. Pretty much like selling videos online. So the issue we face here is; how can we make a search engine crawler go through all the pages with products on offer and index all of them for further display on the search engine results page? All this is needed for one reason – to bring the site’s ranking and online visibility up, so we increase traffic and eventually sales.

There are several ways to make sure that a site with videos is being thoroughly crawled, one method is pages interlinking. Video content pages interlinking is an effective means of search engine optimization and there are some peculiarities or tricks, if you will, which will make it more effective.

Every page should contain links to other pages on the website. You may think that it could damage design or navigation but this is not true. When you sell videos online, a page with main video, information about this video and main functional buttons are placed on the top. When a user sees the page, there is only the minimum required information displayed. However, if one scrawls down, you can place additional links to videos and their previews which are related to the main video at the top. And this bottom place is perfect for adding links to other pages of your website. So the trick is to place navigation, functionality and the required video trailer with the information on the top, which is the first part observed by the user, and then the interlinking part can be placed a little bit lower. 

It is extremely important to place links within the text. It could be a video description or some other information but it is very important to have it in the text. Moreover, the words or phrases you put the link with (which are called anchors) should be meaningful and relevant to the linked page and video. This is what makes internal links valuable for search engines and will result in higher positions on search result pages.

Please keep in mind that words like “video”, “clip” and “footage”, placed with link anchors are very helpful. These words help search engines to identify the type of content the link leads to, but most of all the help users to find videos on the search result pages. If you want to reach out to a potential customer who searches for videos, put in interlinking anchors these vital words: “video”, “clip”, “footage” and their variations.

Interlinking the pages with video content can often be underestimated. But the fact is that smart usage of this method helps search engines to identify all the videos on a website and display them. The more content shown on search result pages, the more traffic and ultimately more sales you get.