Specialist Digital Marketing for footage libraries
Having an online video platform is only the first part of a media library's route to profit.
A deep knowledge of internet and web marketing is also a pre-requisite.
Getting focused traffic is ferociously competitive in today's market. But as most professional media buyers only use 3 to 4 suppliers retaining and growing those accounts is of prime importance too.
This chart shows the skill sets, tools and knowledge base you require to make a real success of internet marketing.
Fortunately, our end to end service philosophy can take care of this for you.
From Master Class training to planning and implementing complete SEO and marketing plans your Big Easy One Account Team is ready to help.
Request more information about world class digital marketing solutions today.
Acquire |
Convert |
Retain & Grow |
Measure & Optimise |
| Search Engine Marketing |
Usability & Accessibility | E-mail Marketing |
Web Analytics |
| E-mail Marketing |
Customer Decision Support | Loyalty Programs | Site Performance Monitoring |
| Affiliate Marketing |
3rd Party Certification/Accreditation | Personalisation | Competitor Benchmarking |
| Aggregators Shopping |
Copywriting, Content | Referrals | Online Panels |
| Comparison Interactive |
Functionality & Presentation | Customer Service | Online Surveys |
| Advertising Partnerships |
Promotions & Merchandising | Choice & Convenience | Usability |
| Co-registration |
Personalisation & Targeting | Dynamic Pricing | |
| Viral Marketing | E-mail Marketing | Community | |
| PPC | Payment Options | ||
| Content distribution/RSS | Onsite Search | ||
| Online PR |