Social media is hugely important for your online video business. Social networks can help build a large proportion of direct site traffic; additionally search engines monitor social media activity as part of their ranking procedures.
These sites are also strong platforms to advertise your product, promote your brand and manage library reputation online. And, as we said, social media is a solid ground for building rankings in search engines. Keeping this in mind we developed a set of marketing tools to ensure your video management system is fully prepared to enter the world of social networks.
Manage social media metadata. First, let us talk about what it is and why it is important. Social metadata is the page specific titles, descriptions and preview images that appear at user profiles when they share content from your library. It is vital that this data contains something more involving and intriguing than simply your library URL. It should be some clear and smart statement that stimulates users to read more, click the link, view the video or share a page. Within the Big Easy video CMS we currently provide opportunities to manage metadata for Facebook, Twitter and Google+. We will be adding Youtube and Vimeo quite soon.
Social metadata is important not only for interaction with your audience but for search engines as well. When search engines see people like and share your pages they take it as a sign of a quality and valuable content, hence it deserves to appear higher in search results.
Google analytics reports. Managing social media and calculating ROI is impossible without proper statistics and analysis. You should constantly check the content that users like and share most. To be able to check statistics fast we integrate Google Analytics reports into the CMS so that you can view all the data in seconds.
Future tools. We are currently updating our bulk email suite online flip magazine and building additional features including a multiple site social network broadcast and sentiment analyzer. Call to find out our delivery schedule for these upgrades.
Social media is a great way to build and interact with your audience. The Big Easy Marketing suite provides the tools to help you manage your video library reputation within social networks.