Search engines are tremendously important for your video library. Our research suggest that most footage buyers have three or four libraries that are top of their search lists. But these buyers usually try a Google or Bing search for specific project tasks. It is at this point that you can get on their favourite lists; it is vital that you are ranked high on the search engines to make this breakthrough at the time they are crawling your website.
Optimizing a video library can be a long and complicated process; we have brought over two decades of experience to ensure you can automate much of this process and dramatically improve both time to market and higher search results.
Manage page metadata. Metadata is the key building block for high rankings in search engines. Within the Big Easy video asset management we help you quickly build powerful SEO data sets for both site pages, category sections, products, images, videos, news and blog posts. Moreover, you can simultaneously add separate titles and descriptions for social media. This means when users share site pages on social networks all the embedded metadata details allow you to correctly present the exact page or section to properly address your audience directly.
Managing clip data. As you clips or shot reels are uploaded through the transcoder all of the metadata embedded in the clip is automatically copied to the clip and preview page database saving you hours of work. You can then enhance the metadata by instantly uploading an Excel datasheet and then individually edit each clip or reel.
Optimise page urls. You can add keywords into library page urls. This is important for two reasons. First, you can add keywords into the url and get more weight for a particular phrase within search engines. Second, it is easier to deliver specific pages for users.
Generate sitemap. A sitemap helps to get the library crawled and indexed by search engines. Normally you need to generate the xml file of the sitemap and add it into the site root folder. But with Big Easy video library management software you press a single button and the sitemap is generated and updated automatically.
The Big Easy SEO tools set does not guarantee high rankings in Google but the automated and easily followed steps will correctly optimize the site at the early stages of your site and archive development.